If you are using your autoresponder to sell a productor service, you must be very careful as to how youapproach your potential customer. Few people likea hard sale, and marketers have known for yearsthat in most cases, a prospect must hear yourmessage an average of seven times before they willmake a purchase. How do you accomplish this with (Getresponse)autoresponders?
It’s really quite simple, and in fact, theautoresponders make getting the message to yourpotential customers those seven times possible. Onthe Internet, without the use of autoresponders, youprobably could not achieve that. Too often, marketersmake the mistake of literally slamming the potentialcustomer with a hard sales pitch with the firstautoresponder message – this won’t work.
You build interest slowly. Start with an informativemessage – a message that educates the reader insome way on the topic that your product or serviceis related to. At the bottom of the message, includea link to the sales page for your product. Use thatfirst message to focus on the problem that yourproduct or service can solve, with just a hint of thesolution.
Build up from there, moving into how your product orservice can solve a problem, and then with the nextmessage, ease into the benefits of your product –giving the reader more actual information with eachand every message. Your final message should bethe sale pitch – not your first one! With eachmessage, make sure that you are giving thecustomer information pertaining to the topic – freeinformation! This is what will keep them interestedin what you have to say.
This type of marketing is an art. It may take time toget it exactly right. Use the examples that othermarketers have set for you. Pay attention to themessages that you receive from other marketers.Start a ‘swap’ file, and keep those messages. Usesome of the better sales copy for your ownautoresponder messages – just make sure thatyours doesn’t turn out to be an exact copy ofsomeone else’s sales message!
Remember not to start with a hard sale. Build yourpotential customers interest. Keep building on whatthe problem is, and how your product or service cansolve that problem or fill that need. If you are doingthis right, by the time the potential customer readsthe last message in that series, they will beconvinced enough to make a purchase!
Your In Golden Hands