Social Marketing Terms


1. KPIs, or key performance indicators, are a way of measuring whether or not a company is meeting its goals. By tracking KPIs, businesses can see where they need to improve and make changes to their operations.

2. KPIs are important because they provide a way to track progress and identify areas of improvement. By understanding which KPIs are most important to their business, companies can focus on those areas and make the necessary changes.

3. KPIs can be used to improve performance by setting targets and measuring progress. By tracking KPIs, businesses can see where they need to make changes to improve their operations.

A/B Split Testing

1. A/B split testing is a method of testing in which two versions of a web page are shown to users at random, and the version that performs better is selected as the winner.

2. A/B split testing can improve your blog by helping you to determine which version of a web page is more effective in terms of conversion rate or other important metrics.

3. Some things to keep in mind when conducting A/B split testing include: making sure that the two versions of the web page are identical except for the change that is being tested, running the test for a sufficient amount of time to get accurate results, and ensuring that the results of the test are statistically significant.

CPI-Cost Per Impresssion

1. What is CPI?

CPI stands for Consumer Price Index, and is a measure of the average change in prices paid by consumers for a basket of goods and services. The CPI is used to measure inflation and is used as a tool by the Federal Reserve to help make monetary policy decisions.

2. How is CPI used in marketing?

CPI can be used as a tool by businesses to measure the effectiveness of their marketing campaigns. By tracking the CPI, businesses can see how changes in prices (due to their marketing efforts) affect consumer spending.

3. What factors affect CPI?

There are a number of factors that can affect CPI, including economic conditions, government policy, and changes in the underlying basket of goods and services that are used to calculate the index.

4. How can businesses lower their CPI?

There are a number of ways businesses can lower their CPI, including reducing prices, increasing efficiency, and improving marketing efforts.

CPA-Cost Per Acquistion

1. CPA, or Cost Per Action, is a type of online advertising that allows advertisers to pay for each conversion that they generate. This means that advertisers only pay when someone takes an action that they want, such as signing up for a newsletter or making a purchase.

2. CPA can be used to drive conversions on a variety of different platforms, including websites, mobile apps, and even in-app ads.

3. The main benefit of CPA is that it allows advertisers to get more bang for their buck. Since they only pay when someone converts, they can be sure that their money is going towards ads that are actually working.

4. There are a few ways that CPA can be improved, including by making sure that ads are targeted to the right audience and by making the conversion process as easy as possible.